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Paper Project

The Madras Toponymy - Vol. 1

The Madras Toponymy - Vol. 1

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A Postcard Set Rooted in Story & Soil

What’s in a name? In Madras, it signifies the scent of jasmine, the flicker of a flame tree, the hush of a forgotten grove.

This postcard set (6 in each Volume) is a love letter to the city’s oldest storytellers—its flora. Each card unveils the etymology of Madras localities, where urban legends and botanical whispers intertwine.

Each card unveils the poetic mystery behind a locality's name: imagine Poonamallee, where the wild malli jasmine once perfumed the air, or Purusawalkam, named after purusai, the flame of the forest, its scarlet flowers setting the streets ablaze long before street lamps did.

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